While advertising typically relies on broadcasting messages to a mass audience, recent technologies have enabled advertisers to reach exactly the people they want. And brands have rushed to snap up these online options.
Tech giants Google and Facebook accounted for almost 50 percent of the world's online advertising revenue on 2017, earning US$114 billion. Meanwhile, ecommerce platform Amazon's ad revenue is expected to hit US$6.6 billion, says financial services company JP Morgan Chase.
To tap into the growing for digital ads, providers are offering a variety of products to better serve advertisers. One such method programmatic advertising, which involves the use of software to buy ads. And since this process isn't driven by human, this approach seems more efficient and affordable.
But how did we get to this stage? Tech in Asia takes a look how advertising has evolved over the years.
Tonton in Malaysia's first and largest homegrown video streaming service. Subscription is free for Malaysian viewers, but the apps is not available outside of the country.
Source:
TechInAsia