From small startups to large corporations, companies are continually looking for ways to reach their target audience and promote their products or services. However, there is a misunderstanding around these 2 terms: Facebook Marketing & Digital Marketing. Most people think Facebook Marketing is an entirely different element from Digital Marketing.
First, let’s understand what is Digital Marketing.
Digital Marketing is also known as Online Marketing. Digital Marketing is used to promote brands’ products and services via online channels (such as email, search engines, social media platforms, websites, and mobile apps) utilizing the latest techniques and technologies such ChatGPT, Google Trends, etc.
Digital Marketing is an umbrella term that encompasses a range of digital activities.
Digital Marketing has many methods such as social media marketing, search engine marketing, email marketing, content marketing, website, analytics and so on.
See the chart below for better understanding.
When you combine 2 or more digital methods to achieve your marketing goals, it is known as Digital Marketing.
Now let’s understand what is Facebook Marketing.
Facebook is a type of social media available out there. When you use social media to promote your products and services, it is known as Social Media Marketing. When you specifically use Facebook for marketing, you can say you’re doing Facebook Marketing. In contrast, if you use Tiktok for marketing, then it is TikTok Marketing. So all these terms Facebook Marketing, Instagram Marketing, TikTok Marketing, Youtube Marketing falls under the category of Social Media Marketing.
Facebook Marketing can be used to target Facebook users while Digital Marketing can target a much wider audience since you will be using various digital channels to target the audience.
To get a complete understanding of digital marketing, it's essential to consider all the different channels available and how they can work together to achieve your marketing goals.
In conclusion, to those who are thinking Facebook Marketing is entirely different from Digital Marketing, the answer would be NO. Facebook Marketing is actually a part of Digital Marketing to achieve your business and marketing goals.
Now the question is do you need to have a business presence on all the Digital Marketing channels?
Join our FREE Digital Marketing Webinar to get your answers and propose your questions regarding Digital Marketing. Hope we can help to solve your doubts!
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