Facebook Marketing For Business

Our comprehensive course is designed to help you master Facebook Marketing through a hands-on approach. Learn to create and optimise your Facebook Page, set up Facebook Ads, leverage AI tools, and create effective marketing campaigns.

Engage in practical exercises to apply your learning immediately. Discover both fundamental and advanced Facebook marketing techniques, harness AI-driven strategies, and elevate your brand's presence.

By course end, you'll identify your target audience, develop effective strategies, and master Facebook Ads. Join thousands of satisfied participants from various industries and take your Facebook marketing skills to the next level!

Course duration

1 Day

Course fee

RM 1,080

What you will get?

After completing the course, you'll gain indispensable skills for modern brand building by integrating the latest Facebook promotion methods and AI-driven marketing strategies.

All the Tools You Need
Comprehensive manuals and resources will be provided during class, allowing you to practise and apply the lessons and skills learned. Continue honing your abilities at home and create your own successful campaigns and pages!

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What you will learn

Module 1
What is Facebook NewsFeed AI

Welcome and introductions
Overview of the day's agenda
Objectives and expected outcomes
How AI is utilised in Facebook Marketing

Module 2
Understanding Facebook Marketing Strategy

Importance of a robust marketing strategy
Overview of Facebook’s advertising ecosystem
Case studies of successful Facebook marketing campaigns
Utilising AI tools for strategic planning and competitor analysis

Module 3
Creating and Optimising your Facebook Page

Step-by-step guide to creating a Facebook Page
Best practices for setting up your Page
Overview of Page settings and features
Utilising AI tools for creative posts
Practical exercise: Creating and setting up a Facebook Page

Module 4
Utilising Different Posts Types (AB Post, Stories, Reel, Event, Live) for Success

Overview of post types
Best practices for each post type
Utilising AI tools for content creation (e.g., text generation, image enhancement)

Module 5
Identifying and Creating Business Prospects (Audience Persona)

Using Audience Insights to understand your target audience
AI-driven audience analysis tools

Module 6
Introduction to Facebook Marketing Funnel

Fundamentals of a sales funnel
Strategies to attract and nurture leads
AI tools for funnel optimisation

Module 7
Setting Up and Managing Facebook Ads

Setting Up Ads with Boost Post and Promote
Best practices for targeting and budgeting
Using AI tools for ad creation and management

Module 8
Analysing Facebook Ads Reporting and Metrics

Key Metrics Explained
How to View Reports in Audience Insights
Navigating the Audience Insights interface
Finding and understanding basic performance metrics
Basic troubleshooting: What to do if a post isn't performing well

Facebook Marketing Training in Johor Bahru | The Most Quality Facebook Training Course In Malaysia

Johnson Lai

Certified Head Trainer

Johnson Lai stands as a leading figure in digital marketing training in Malaysia. As one of Malaysia's pioneering Meta Certified Lead Trainers and a qualified Digital Marketing Trainer from Dublin's renowned Digital Marketing Institute (DMI), Johnson brings unmatched expertise to his courses.
He is among the few trainers authorised to conduct the "Extended Diploma in Digital Marketing" in the region, he continues to set a high standard in digital marketing education.

Certifications

Meta Certified
Social Media Certified Individual
Google Certified Individual
Google Analytics | Google Ads
Google Certified Online Professional
AI-Powered Performance Ads Certification
Google Ads Apps Certification
Google Analytics Certification
Google Ads Search Certified
Google Ads Video Certified
HRD Corp TTT Certified Trainer
HRD Corp Accredited Trainer
Certified Digital Marketing Trainer
(Digital Marketing Institute, Dublin, Ireland)
Extended Diploma In Digital Marketing
(Centre Facilitator/Trainer, London Examinations Board, UK)
LinkedIn Certified
Marketing Solutions Fundamentals

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Training Dates

20 Jan 2025 (Mon) (English)

Register Today!

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRD Corp claim.

What do other participants say?

"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
''Precised content and trainer understands market needs.'' Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

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What do I need to bring?

Participants MUST bring their own notebooks with WINDOWS 10/ 8 / 7 or Mac Book and at least 50 MB of free space with Wireless access. (We do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

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Need more info? Questions?

Connect with us to find out more about the Facebook Marketing For Business training course/workshop details.
Call +607-288 1726or WhatsApp us for Facebook Marketing For Business training course.

Whatsapp Us +6011 1144 5462

Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRDF?

Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

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Facebook Marketing
For Business

Facebook Marketing
For Business