KUALA LUMPUR: Lazada, together with the Ministry of Finance (MoF) and Malaysia Digital Economy Corp (MDEC), will support local small and medium enterprises (SMEs) and products through its “Shop Malaysia Online” and “Go-eCommerce” initiatives.
Lazada said both initiatives would run concurrently from July 1 to December 31 this year on its platform.
Lazada’s “Shop Malaysia Online” campaign will actively promote local businesses and products on the platform with exciting 50 per cent discounts vouchers and “Crazy Flash Sale”, along with daily free shipping.
“Lazada’s Go-eCommerce campaign will help support SMEs on the fence of going digital to flatten their barriers of entry further.
“On top of the campaign incentives, new sellers will also leverage Lazada’s enhanced Pintar Niaga stimulus package with benefits worth RM1,500, zero commission and startup cost to leverage the vast benefits of eCommerce on Lazada during the campaign,” it said.
Lazada Malaysia chief operating officer Darren Rajaratnam said it saw local communities playing an active role to spur economic recovery through online consumption, with sales of close to RM130 million during the Shop Malaysia Online campaign last year.
“We have been focusing on helping local businesses in their digitalisation journey as they continue to navigate through the economic and social disruption caused by the pandemic,” said Rajaratnam.
He said Lazada was the first eCommerce platform to provide support for local businesses during the first and second Movement Control Orders (MCO), investing more than RM50 million through its “Pakej Kedai Pintar” stimulus packages.
“We have continued investing and supporting the MSME community over the last 18 months through various initiatives and partnerships with MDEC and the local government.
“Since then, there has been a more than 300 per cent increase in new MSMEs onboarding our eCommerce platform, future-proofed thousands of local businesses and enabled local MSMEs to adapt and pivot into recovery and growth mode,” he added.
Source:
NST