Optimisation score helps you prioritise recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0%–100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimisation score in the Google Ads mobile app.
Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimisation score helps you easily prioritise your most impactful recommendations – such as adding new keywords, opting into Smart Bidding and removing conflicting negative keywords.
Source:
Google