There’s no denying that digital marketing is essential for businesses and it is an ever-evolving field that requires constant learning and skills.
Whether you are a newbie or a seasoned digital marketing professional, a digital marketing certification makes your resume stand out because employers need to know that you are properly qualified.
Some people wonder if it’s really worth it to get certified in digital marketing and the answer is obviously yes. It’s fast becoming apparent that a digital marketer does not require a four-year degree. It’s a field where proven ability supersedes years of school—largely because most degree programs are rigidly structured and cannot cater to the ever-changing digital platforms to teach essential skills required to become a digital marketer.
In fact, some employers are quickly realising that a digital marketing certification may even be better than a college degree as digital marketers have the skillsets and knowledge to keep pace with the industry.
What Makes a Certification Legitimate?
If you do a quick Google search, there are plenty of courses, certificates, and certifications sold by companies and self-declared ‘gurus’ trying to make a quick profit. Some even offer “free” courses that ultimately need you to buy-in to progress further. So how do you tell which ones are legitimate?
Ask yourself these questions to see if the certification is right for you.
Are the Certifications Taught by Industry Professionals?
Are those providing the training actively involved in digital marketing or are they more like lecturers, great with theoretical knowledge but little real-world experience? Don’t waste time and money learning all the jargon and theories. You need trainers with real-world experience as they can guide you in the correct direction of the industry’s best practices. In short, look at the trainer’s experience and expertise.
Is Practical Knowledge Part Of The Certification?
Once you complete the certification, you should be able to hit the ground running if real-world skills are taught and applied. You should be getting hands-on experience on the various platforms instead of studying from a textbook.
Is the Certification You Are Pursuing Widely Accepted?
Do some background checks and see if the certification is widely accepted. Look at the past students and whether they have been successful in securing a digital marketing related career. Don’t just read the reviews on the company’s website, do a Google search on what people are saying on other sites.
If you looking to get certified in Digital Marketing, you can rest assured that Online Marketing Academy offers industry driven and fully certified programs such as:
Our trainers are full time industry practitioners and come with a wealth of experience and knowledge as well.
If you still have doubts, do connect with us for a short chat or drop by for coffee. We're buying!