Digital marketing is no longer a niche skill. It’s now a vital component of any business, big or small. The scope for digital marketers is increasing by the day and companies are increasingly investing in this channel to reach their target audience. Considering a career in digital marketing can open doors to new opportunities and help you stand out from the crowd. For most people, switching careers can feel like one big risk. You might be afraid of losing your job, or think that your current boss won’t understand why you want to switch tracks so suddenly. However, if you’ve been thinking about making the switch for some time now and feel like it’s the right move for your future...keep reading!
Why You Should Consider a Career in Digital Marketing?
According to a new report by LinkedIn, digital marketing will see 21% job growth by 2026. Digital marketing is a career that’s expected to see steady, healthy growth over the next decade. The digital marketing industry is expected to reach $500 billion in the next 5 years. Employment in this field is expected to grow significantly over the next few years as more businesses invest in digital marketing channels. Digital marketing is a broad term that covers a wide range of skills including web design, search engine optimisation, social media marketing, email marketing, content marketing, and more. As technology continues to evolve, the skills needed to stay relevant in this field will change as well.
What Skills Are Employers Looking for?
As mentioned previously, digital marketers need to be multi-talented and skilled in various areas. It’s important to know that not all digital marketing skills are created equal. Here are the top skills that employers are looking for in their digital marketing candidates:
Develop Your Technical Skills
To be a successful digital marketer, you need to have solid technical skills and preferably certified digital marketing skills that’s relevant to your skillsets.
One thing to take note of is the 'fluidity' of the platforms and technology. There is no 'this is better than that' when it comes to digital marketing. It all boils to what your objectives are, where your audience are, the product or service at hand, and even what's trending at the moment in some cases.
There is no 'cookie-cutter' formula that you can use for different campaigns. That is what makes digital marketing so interesting and challenging at the same time!
Digital Marketers are currently in high demand by employers as consumers are spending more and more time online. If you’re interested in learning more about the technical skills that digital marketers need, check out this link.
Write a Great Resume and Cover Letter
If you want to get a job in digital marketing, you have to prove that you’re prepared to take the leap. Employers are looking for candidates who are confident and ready for the challenge. If you’re currently working in another field, that’s fine. But you need to make sure that employers know that you’re serious about making the switch. Creating a great resume and cover letter can be difficult if you don’t know what you’re doing. Employers want to see that you’re passionate and knowledgeable about the industry. One of the best ways to do this is by showing how your previous experience applies to the job. If you’ve been in the same field for years, this might be a bit difficult. However, if you’re switching careers and trying to break into digital marketing, it can be easier. You can show how your previous work experience has prepared you for this new career path.
Bottom line
As you can see, there are a wide variety of skills that employers are looking for in their digital marketing candidates. If you’ve been thinking about making the switch to digital marketing, you should be aware of the various skills you’ll need to succeed in this field. You may also want to consider brushing up on the latest industry trends and which channels are most effective for your target audience.
If you are still unsure what you are looking for, just contact us for a chat and let us clear up any doubts you may have. Rest assured that all enquiries will be treated with confidentiality.